Stephanie Peterson is a Minnesota native who proudly resides in Nürnberg, Germany, following a once-in-a-lifetime opportunity supporting the international expansion of the Runtastic organization as CMO and Managing Director. During her tenure at Runtastic, Stephanie was responsible for growing the non-technical teams, products and services of the dynamic company. Her teams of nearly 100 diverse professionals were responsible for performance marketing & growth, brand development, communications, content creation, localization, social, PR, corporate events, interviews and more.
In March 2018, Stephanie joined the Digital Brand Commerce team within the global adidas organization. DBC is responsible for creating the digital future of adidas by delivering premium, consumer-focused digital experiences. Not sure what that really means? Think eCom; end-to-end, digital-first marketing campaigns and consumer journeys; next-level CRM and consumer engagement; data & analytics and so on… Incredibly complex and critical topics when it comes to winning as a brand, business and team!
Stephanie holds a Bachelor’s Degree from Drake University and a Master’s Degree from the University of Minnesota. She also boasts diverse employment and educational experiences in Australia, Germany, Switzerland, Austria and throughout the United States. In addition to working to make the world a more active and happy place, Stephanie loves to run, play soccer, ski, travel, read, drink coffee (and wine) and keep up-to-date on trending cat videos.